Title: Double Their Client Base & Reduce CAC by 15% Tagline: Double Their Client Base & Reduce CAC by 15%: How the Millers Optimized Their Etsy Shop Marketing Problem: The Millers, a couple in their 40s with three children nearing college age, were running a successful handmade jewelry business on Etsy, generating $120,000 annually. However, their customer acquisition cost (CAC) was a hefty $30 per customer, significantly eating into their profits, especially with impending college tuition bills. Their marketing efforts were scattered, relying mostly on boosted posts and generic Etsy ads with minimal targeting. They felt like they were throwing money away and needed a more strategic approach to customer acquisition to increase profitability. Solution: Using Golden Door Asset's Cost Per Acquisition Calculator, the Millers identified that their primary marketing expense was poorly targeted Etsy ads. By analyzing their best-selling items and ideal customer demographics, they refined their ad targeting and began experimenting with influencer marketing using smaller creators in their niche. They tracked their spending and new customer acquisition meticulously, using the calculator to measure the impact of each strategy. They also used the calculator to A/B test different ad copy and visuals, identifying the highest-converting ads. ROI: Within six months, the Millers doubled their customer base and reduced their CAC from $30 to $25 per customer. This $5 reduction in CAC translated to a $10,000 increase in net profit annually. They were able to allocate those profits towards their children's college funds and improve their overall financial stability. They also found that the more focused marketing resulted in higher-quality leads with a 20% improvement in customer lifetime value. Description: Discover how the Millers, facing rising college costs, leveraged strategic marketing to boost their Etsy business and slash customer acquisition costs. Our CAC calculator provides the insights you need to achieve similar success and secure your financial future. Category: Lead Gen