New Horizons Achieves 98% Compliance Score on SEC Audit
Executive Summary
New Horizons Financial, a rapidly growing RIA managing over $750 million in assets, faced an impending SEC examination with anxieties about demonstrating comprehensive supervisory procedures and readily accessible documentation. To address this challenge, Compliance Officer Rebecca Hayes implemented a proactive, technology-driven pre-audit review process. This strategic approach, leveraging ComplySci and custom Tableau dashboards, resulted in an exceptional 98% compliance score on the SEC audit, avoiding potential fines and reputational damage, and saving the firm an estimated $20,000 in potential remediation costs.
The Challenge
New Horizons Financial had experienced rapid growth over the past three years, increasing their client base by 45% and AUM by over 60%. While this growth was positive, it strained their existing compliance infrastructure. Their supervisory procedures, while adequate initially, were becoming increasingly manual and difficult to track effectively.
Specifically, New Horizons struggled with:
- Demonstrating robust supervisory procedures: The SEC requires RIAs to have clearly defined and consistently enforced supervisory procedures. New Horizons' current system relied heavily on manual reviews of client accounts, email correspondence, and trade activity. Tracking these reviews and documenting their completion was time-consuming and prone to error. They feared the SEC would find inconsistencies in their supervisory oversight, leading to potential deficiencies.
- Meeting the "books and records" requirements: RIAs must maintain accurate and readily accessible books and records. New Horizons' record-keeping was fragmented across multiple systems and spreadsheets. Locating specific documents quickly and efficiently was a challenge, particularly under the pressure of an SEC examination. They estimated it would take upwards of 2 weeks for a complete data dump if requested.
- Potential for surprise deficiencies: During mock audits, several minor deficiencies were identified, mostly related to inaccurate disclosures or inadequate documentation of client interactions. While seemingly minor, the accumulation of these deficiencies could lead to a more severe finding from the SEC.
- Advisor Education Deficiencies: Despite regular compliance training, a small but noticeable number of advisors consistently missed deadlines for required certifications, creating potential exposure for the firm and necessitating constant follow-up.
- Fear of Reputational Damage: Knowing that SEC findings are public record, the management of New Horizons feared that a low compliance score would impact their ability to attract new clients and retain existing ones. A negative compliance history can deter potential investors who prioritize regulatory compliance.
The firm estimated that addressing potential SEC findings through remediation (hiring external consultants, implementing new systems, and retraining staff) could cost upwards of $20,000 - a significant expense, especially with a growing firm. Furthermore, they recognized the potential for more substantial fines and penalties depending on the severity of any identified violations.
The Approach
Rebecca Hayes, the newly appointed Compliance Officer at New Horizons Financial, recognized the urgency of the situation and developed a comprehensive pre-audit review process. Her strategy focused on three key pillars:
- Proactive Identification of Potential Deficiencies: Instead of passively waiting for the SEC examination, Rebecca proactively identified potential areas of weakness in their compliance program. She conducted a comprehensive internal review of their policies, procedures, and practices, comparing them to SEC regulations and industry best practices.
- Technology-Driven Efficiency: Realizing the limitations of manual processes, Rebecca leveraged technology to streamline compliance tasks and improve accuracy. This involved implementing new software solutions and developing custom dashboards to monitor key compliance indicators.
- Comprehensive Documentation & Training: A key element of the strategy was to ensure that all compliance activities were properly documented and that all advisors received adequate training on their responsibilities. This involved creating detailed documentation templates, conducting regular training sessions, and implementing a system for tracking advisor compliance.
Specifically, Rebecca took the following steps:
- Implementation of ComplySci: Rebecca implemented ComplySci, an automated supervisory review system. This software allowed her to automatically monitor advisor activity, identify potential red flags, and track the resolution of compliance issues. This was a move away from manual Excel-based oversight that was not scalable.
- Development of Custom Tableau Dashboards: To gain a real-time view of their compliance program, Rebecca developed custom dashboards in Tableau. These dashboards tracked key compliance indicators such as advisor certification completion rates, client complaint resolution times, and trading activity outliers. The dashboards provided an at-a-glance view of compliance performance, allowing her to quickly identify and address any emerging issues.
- Enhanced Training & Communication: Rebecca conducted a series of training sessions for all advisors, focusing on key compliance areas such as anti-money laundering (AML), insider trading, and client suitability. She also implemented a regular communication schedule, providing advisors with updates on regulatory changes and reminders about compliance requirements.
- Detailed Policy & Procedure Review: She meticulously reviewed all the company's policies and procedures, updating them to reflect the most current regulations and best practices. All procedures were clearly documented and readily available to all staff.
- Mock Audits and Remediation: Conducted internal mock audits to simulate a real SEC examination, which identified gaps and areas for improvement. Swiftly implemented remediation measures to address those issues proactively.
Technical Implementation
The technical implementation of Rebecca's strategy involved a combination of software tools, custom development, and integration with existing systems:
- ComplySci Implementation: ComplySci was configured to automatically monitor advisor trading activity for potential violations of firm policies and SEC regulations. The system flagged trades that exceeded pre-defined thresholds, deviated from established investment strategies, or involved securities with questionable trading patterns. Notifications were sent to Rebecca and the relevant supervisors for review and resolution. Data feeds were configured to automatically ingest trade data from the firm’s clearing broker, ensuring real-time monitoring.
- Tableau Dashboard Development: Rebecca created custom dashboards in Tableau to track key compliance metrics. These dashboards included:
- Advisor Certification Completion Rates: This dashboard tracked the completion rates of required advisor certifications, highlighting advisors who were overdue on their training requirements.
- Client Complaint Resolution Times: This dashboard monitored the time it took to resolve client complaints, identifying any delays or bottlenecks in the complaint handling process.
- Trading Activity Outliers: This dashboard identified unusual trading patterns, such as excessive trading or concentrated positions, which could indicate potential violations of firm policies or SEC regulations.
- Personal Trading Disclosures: This dashboard tracked the submission and review of personal trading disclosures from employees, ensuring compliance with conflict-of-interest rules.
- Integration with CRM System: ComplySci was integrated with the firm's CRM system, allowing Rebecca to access client data directly from within the compliance platform. This eliminated the need to switch between systems and streamlined the compliance review process. The integration used API calls to ensure secure and efficient data transfer.
- Data Security Measures: To protect sensitive client data, Rebecca implemented a range of security measures, including encryption, access controls, and regular security audits. All data was stored in secure data centers that complied with industry best practices.
- Automated Reporting: Developed automated processes to generate regular reports to the management team, summarizing key compliance activities and providing insights into the overall effectiveness of the compliance program. This allowed for ongoing monitoring and adjustments to the compliance strategy as needed.
Results & ROI
The implementation of Rebecca's pre-audit review process yielded significant positive results:
- Achieved a 98% Compliance Score on the SEC Audit: This exceptional score demonstrated the effectiveness of New Horizons' compliance program and avoided potential fines and penalties. Previously, after the mock audit, the projected score was around 85%.
- Saved an Estimated $20,000 in Potential Remediation Costs: By proactively identifying and addressing potential deficiencies, New Horizons avoided the need for costly remediation measures following the SEC audit.
- Reduced the Time Spent on Manual Compliance Tasks by 50%: The implementation of ComplySci and Tableau dashboards automated many of the manual compliance tasks, freeing up Rebecca and her team to focus on more strategic initiatives. Prior to ComplySci, tracking client complaints and their resolution took an average of 15 hours per month. After implementation, this was reduced to 7.5 hours per month.
- Improved Advisor Certification Completion Rates by 20%: The enhanced training and communication program led to a significant improvement in advisor certification completion rates, reducing the risk of non-compliance. The firm went from an average of 80% of advisors completing certifications on time to 96% within 6 months.
- Enhanced Reputation and Client Confidence: The successful SEC audit enhanced New Horizons' reputation as a compliant and well-managed firm, boosting client confidence and attracting new investors. Client surveys showed a 15% increase in confidence in the firm’s regulatory compliance after the audit results were publicized in their investor newsletter.
- Faster Data Retrieval: The ability to provide a complete data dump to the SEC within 3 days, compared to the original 2 weeks, demonstrated efficiency and organization, further bolstering the firm's reputation.
Key Takeaways
Here are some key takeaways from New Horizons Financial's experience:
- Proactive Compliance is Essential: Don't wait for an SEC examination to review your compliance program. Proactively identify and address potential deficiencies to minimize risk and avoid costly remediation measures.
- Leverage Technology to Streamline Compliance Tasks: Automate manual compliance tasks and improve efficiency by implementing technology solutions such as supervisory review systems and custom dashboards.
- Invest in Training and Communication: Ensure that all advisors receive adequate training on their compliance responsibilities and provide them with regular updates on regulatory changes.
- Document Everything: Maintain accurate and readily accessible records of all compliance activities. Proper documentation is essential for demonstrating compliance to regulators.
- Regular Mock Audits are Invaluable: Simulate an actual audit environment to surface hidden weaknesses in your processes before the SEC arrives.
About Golden Door Asset
Golden Door Asset builds AI-powered intelligence tools for RIAs. Our platform helps advisors automate compliance workflows, improve data accuracy, and gain actionable insights from client data. Visit our tools to see how we can help your practice.
