The Challenge
After their mid Email Marketer resigned, the team faced a 4-month hiring timeline and a salary expectation north of $115k. Rather than restart the recruiting cycle, they evaluated whether the role could be reimagined entirely through AI automation.
"A DTC brand replaced email sequence creation, A/B test copy generation, and campaign performance analysis."
Interactive ROI Model
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Live ModelIncludes salary, benefits, equity, and taxes.
Includes SaaS fees, tokens, and maintenance.
The Solution
The solution centered on a fine-tuned Claude Sonnet agent with guardrails. Every output is validated against the company's email standards before delivery. The agent maintains context across sessions, learning from corrections to reduce error rates over time.
Productivity Analysis
40hr week, minus PTO, holidays
24/7/365 · No downtime
An AI agent delivers 6,880 additional operational hours per year compared to a human employee — equivalent to hiring 5 additional FTEs.
Key Results
The financial impact was staggering: $111k annual arbitrage on a single role. Multiplied across the department, the organization projects $334k in total savings by year-end. The agent now operates as a core part of the marketing infrastructure.
Why This Works
No FICA, FUTA, or state UI taxes.
Eliminate stock grants and vesting liabilities.
No 3-6 month ramp-up period.
Consistent quality with no fatigue.
No health insurance or 401k match.
Scale agents instantly.