Your 200 question investment checklist

Your 200 question investment checklist

200 question investment checklist

goal: create the ultimate investment checklist for investors. this is a developing piece that will evolve overtime, from 100 questions to 1,000+


first 100

Absolutely. Here are 100 questions categorized by the 10 sections:

1. Understand the Basics

  1. What does the company do?
  2. Who are its main competitors?
  3. What is the company's unique selling proposition (USP)?
  4. Which industry does the company operate in?
  5. Does the company have a competitive advantage?
  6. How does the company generate revenue?
  7. What are the company's primary products or services?
  8. Who are the company's key suppliers?
  9. What are the risks associated with the company's business?
  10. What is the company's mission and vision?
  11. How does the company differentiate itself from its competitors?
  12. How scalable is the company's business model?
  13. How does the company handle supply chain management?
  14. How does the company handle logistics and distribution?
  15. What legal and regulatory factors affect the company's operations?
  16. How does the company manage its human resources?
  17. How is technology integrated into the company's operations?
  18. What is the company's policy regarding sustainability and environmental impact?
  19. How does the company manage its intellectual property?
  20. How global is the company's operations and presence?

2. Customer Perspective

  1. Who are the company's customers?
  2. What value does the company provide its customers?
  3. How dependent is the company on a few large customers?
  4. How stable is the company's customer base?
  5. How satisfied are the company's customers?
  6. Does the company have a high customer retention rate?
  7. How is the company acquiring new customers?
  8. What is the company's market share?
  9. Are there emerging customer trends that could affect the company?
  10. How does the company handle customer complaints?
  11. How does the company collect customer feedback?
  12. How does the company handle after-sales service and support?
  13. What marketing strategies does the company use to reach its customers?
  14. How does the company maintain customer loyalty?
  15. How does the company segment its customers?
  16. What is the company's average customer acquisition cost?
  17. How personalized is the company's approach to its customers?
  18. How does the company handle customer data and privacy?
  19. How diverse is the company's customer base?
  20. How does the company handle returns and refunds?

3. Strengths and Weaknesses

  1. What are the company's core strengths?
  2. What are the company's major weaknesses?
  3. How does the company leverage its strengths?
  4. What is the company doing to address its weaknesses?
  5. Are there opportunities in the market that the company can exploit?
  6. What external threats could harm the company?
  7. How well is the company positioned against its competitors?
  8. Does the company have a strong brand?
  9. Is the company innovating to stay competitive?
  10. Does the company have a strong distribution network?
  11. How does the company maintain its strengths over time?
  12. How does the company leverage its strengths in the market?
  13. How vulnerable are the company's strengths to changes in the market or technology?
  14. What strategies does the company use to mitigate its weaknesses?
  15. How does the company respond to threats from new entrants in the market?
  16. How does the company respond to threats from substitutes or alternative products/services?
  17. How does the company respond to changes in consumer tastes or preferences?
  18. How does the company handle negative publicity or reputation damage?
  19. How does the company adapt to technological changes?
  20. How does the company stay ahead of competitive rivalry?

4. Operating and Financial Health

  1. Is the company profitable?
  2. What are the company's key financial ratios, and what do they indicate?
  3. Does the company have a healthy balance sheet?
  4. How efficient is the company's use of assets?
  5. What is the company's debt level?
  6. Can the company cover its short-term liabilities?
  7. How has the company's financial performance trended over the past 5 years?
  8. Does the company generate positive free cash flow?
  9. Does the company have a stable revenue and earnings growth?
  10. How does the company's financial performance compare with its peers?
  11. How well does the company manage its inventory?
  12. How does the company finance its operations and investments?
  13. How does the company manage its costs?
  14. How does the company manage its capital structure?
  15. How does the company manage foreign exchange risk?
  16. How does the company manage interest rate risk?
  17. How does the company manage its tax obligations?
  18. How does the company manage its pensions and other post-employment benefits obligations?
  19. How does the company manage its insurance and risk management?
  20. How efficient is the company's use of its physical assets?

5. Earnings (Cash Flows)

  1. How consistent are the company's earnings?
  2. Is the company's earnings growth sustainable?
  3. What are the company's profit margins?
  4. Does the company have a reliable cash flow from operations?
  5. What is the company's cash conversion cycle?
  6. Is the company's dividend payout supported by its earnings and cash flow?
  7. Is the company reinvesting its earnings back into the business?
  8. Is the company able to finance its debt comfortably with its earnings and cash flows?
  9. What is the company's return on equity (ROE)?
  10. What is the company's return on assets (ROA)?
  11. How does the company's earnings growth compare with its industry peers?
  12. How stable are the company's profit margins over time?
  13. How does the company's dividend policy affect its cash flow?
  14. How does the company's capital expenditure affect its cash flow?
  15. How does the company's working capital management affect its cash flow?
  16. How does the company's financing activities affect its cash flow?
  17. How does the company's tax obligations affect its cash flow?
  18. How does the company's net income compare with its cash flow from operations?
  19. How does the company's operating cash flow relate to its capital expenditures?
  20. How much of the company's cash flow is used for debt repayment?

6. Management

  1. Who are the key members of the company's management team?
  2. What is their background and experience?
  3. How long have they been with the company?
  4. How are they compensated?
  5. What is their strategy for the company's growth?
  6. Do they hold a significant stake in the company?
  7. How stable is the company's management team?
  8. What is their communication style with investors?
  9. How has the company performed under their leadership?
  10. How transparent are they about the company's operations and finances?
  11. How has the management team changed over the past 5 years?
  12. What is the management's approach to risk management?
  13. What is the management's approach to corporate governance?
  14. How does the management deal with conflicts of interest?
  15. What is the management's approach to stakeholder engagement?
  16. What is the management's approach to succession planning?
  17. How does the management align its interests with those of the shareholders?
  18. How does the management engage with the board of directors?
  19. What is the management's approach to transparency and disclosure?
  20. How does the management handle crisis situations?

7. Quality Management

  1. Does the company's management demonstrate high ethical standards?
  2. Do they possess strong leadership skills?
  3. Are they capable of making strategic decisions for sustainable growth? 
  4. Do they manage the company's finances prudently?
  5. Are their interests aligned with shareholders?
  6. How reputable are they in their industry?
  7. Are they adaptable to changes and innovative in their strategies?
  8. Are they effective in risk management?
  9. How do they treat their employees?
  10. How do they handle crises?
  11. How well does the management execute the company's strategy?
  12. How well does the management control the company's costs?
  13. How well does the management manage the company's assets?
  14. How well does the management handle changes in the business environment?
  15. How well does the management respond to feedback from shareholders?
  16. How well does the management manage its relations with regulators?
  17. How well does the management manage its relations with employees?
  18. How well does the management manage its relations with suppliers?
  19. How well does the management manage its relations with customers?
  20. How well does the management manage its relations with the community?

8. Management Traits

  1. Are the company's leaders visionary?
  2. Are they decisive and quick to action when necessary?
  3. Do they demonstrate resilience in the face of adversity?
  4. Are they transparent with their stakeholders?
  5. Do they have high emotional intelligence?
  6. Do they show passion for the company and the industry?
  7. Are they innovative and encourage new ideas?
  8. Are they capable of inspiring and motivating their teams?
  9. Do they value continuous learning and development?
  10. Are they able to effectively balance short-term demands with long-term goals?
  11. How does the management demonstrate strategic thinking?
  12. How does the management demonstrate operational excellence?
  13. How does the management demonstrate ethical behavior?
  14. How does the management demonstrate commitment to sustainability?
  15. How does the management demonstrate commitment to diversity and inclusion?
  16. How does the management demonstrate commitment to corporate social responsibility?
  17. How does the management demonstrate commitment to innovation?
  18. How does the management demonstrate commitment to quality?
  19. How does the management demonstrate commitment to customer satisfaction?
  20. How does the management demonstrate commitment to employee satisfaction?

9. Growth Opportunities

  1. Does the company have potential to expand into new markets or customer segments?
  2. Does the company have a robust pipeline of new products or services?
  3. Can the company grow its market share in existing markets?
  4. Is the company planning acquisitions for growth?
  5. Does the company have potential for strategic partnerships?
  6. Can the company improve its operational efficiency for growth?
  7. Can the company capitalize on industry trends for growth?
  8. Does the company invest in research and development for future growth?
  9. Does the company have a clear and achievable growth strategy?
  10. Can the company's infrastructure and resources support its growth plans?
  11. How does the company plan to grow organically?
  12. How does the company plan to grow through strategic alliances or partnerships?
  13. How does the company plan to grow through acquisitions?
  14. How does the company plan to grow through diversification?
  15. How does the company plan to grow through market penetration?
  16. How does the company plan to grow through market development?
  17. How does the company plan to grow through product development?
  18. How does the company plan to grow through international expansion?
  19. How does the company plan to grow through digital transformation?
  20. How does the company plan to grow through operational efficiency?

10. M&A

  1. Has the company been successful in past M&As?
  2. What is the company's strategy regarding future M&As?
  3. How does the company plan to finance its M&As?
  4. Does the company consider cultural fit when planning M&As?
  5. Has the company been successful in realizing synergies from past M&As?
  6. Does the company consider regulatory issues when planning M&As?
  7. How does the company integrate acquired businesses?
  8. Are the company's M&As accretive to earnings?
  9. Does the company overpay for acquisitions?
  10. Are the company's M&As aligned with its overall strategic goals?
  11. How does the company identify potential acquisition targets?
  12. How does the company evaluate potential acquisition targets?
  13. How does the company finance its acquisitions?
  14. How does the company integrate its acquisitions?
  15. How does the company measure the success of its acquisitions?
  16. How does the company manage the risks associated with its acquisitions?
  17. How does the company handle the cultural issues associated with its acquisitions?
  18. How does the company handle the legal and regulatory issues associated with its acquisitions?
  19. How does the company handle the technological issues associated with its acquisitions?
  20. How does the company handle the financial issues associated with its acquisitions?
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