What products does Gen Digital own?

Gen Digital Inc. (formerly NortonLifeLock and Symantec Corporation) is a cybersecurity company that owns a few key product brands. Here's a breakdown of their main offerings and how they make money:

Product Brands

• Norton:

  • Consumer-focused antivirus and internet security suites

  • Products like Norton 360 offer antivirus, malware protection, VPN, password manager, and identity theft protection capabilities.

• Avast:

  • Another consumer-focused brand offering similar security suites for personal devices and home networks.

• LifeLock:

  • Specializes in identity theft protection and monitoring services.

• Avira:

  • Security software that offers both free and premium versions for consumers and businesses.

• AVG:

  • Similar offerings to Avira, with options for individuals and businesses.

• ReputationDefender:

  • A service that helps people manage and improve their online reputation, focusing on removing negative content from search results.

• CCleaner:

  • A popular software utility used for cleaning and optimizing computer systems.

How Gen Digital Makes Money

• Subscriptions: Their primary revenue model is through subscriptions for their various software suites and services. Customers pay a recurring fee for continuous protection, updates, and support.

• Product Sales: While less common, they still generate some revenue through sales of individual software licenses.

• Partnerships: They might partner with computer manufacturers or retailers to offer bundled security solutions.

• Advertising: Some of their free products may include advertising to generate additional revenue.

Important Notes

• Gen Digital continuously updates and enhances their product lines to address the evolving cybersecurity landscape.

• Their business model relies on both acquiring new customers and retaining existing subscribers.